| They say one of the best ways to tell if someone is | | | | Monitoring eye movements is helpful in other ways |
| lying is to watch their eyes. Monitoring eye | | | | as well. When testing products and advertising, eye |
| movements is helpful in a variety of ways. This is | | | | tracking can go beyond the usual evaluation methods. |
| because what we really think and feel comes out in | | | | If a company wants to test a new soft drink, they |
| our eye movements, even if we don't want to admit | | | | might monitor the eye movements of the individual |
| it or even know we are feeling it at all. Monitoring | | | | while they drink some of their favorite drink, then |
| eye movements is something that a lot of people | | | | when they try the new drink. The pleasure derived |
| are doing for a number of reasons. | | | | from drinking something you love is a good |
| One reason people are monitoring eye movements is | | | | measurement for how much you enjoy a new |
| for lie detection, just like the old saying. This type of | | | | beverage. This can help companies tailor products to |
| technology doesn't replace current polygraph usage, | | | | individuals in ways that other research methods |
| but it can enhance it. Many times adding eye | | | | cannot. |
| movement evaluation to traditional lie detection | | | | Monitoring eye movements has health benefits as |
| improves its reliability and clarity. Some people are | | | | well. Individuals who need extensive cognitive therapy |
| using eye movement lie detection in a more | | | | can benefit from eye movement applications. This is |
| entertaining way. Some new TV dating shows have | | | | because getting into the brain on a level beyond that |
| learned that using lie detection software makes for | | | | of verbal expression can open up the past and help |
| an entertaining and high-rating television program. And | | | | make corrections for the future. It is also helpful in |
| you can even use these eye movement lie detectors | | | | physical health, especially when treating children. |
| in your own home! | | | | |