Why it is Important to Listen to Your Coaching Client?

This may seem like an odd question. Naturally, youactive listening creates a "safe space" between you
need to listen to your client. This is true of any client,and your coachee, where she can fully express
not just a coaching client.herself without being subject to criticism or judgment.
However, when I ask this question in the context ofThis way the client can be her true self. She can
coaching, I refer not just to the customer service /freely express her own values and beliefs without
sales issue, but rather to listening as the first andany masks and social pressure.
foremost coaching techniques. In fact, if had to3. People like to get attention. Like all of us, your
dispose of every other coaching tool in my arsenalclient doesn't often get such undivided attention from
and keep just one, I would choose listening. And theanyone. Listening gives the client a positive
emphasis is on really listening; actively, consciouslyexperience that makes him feel good and facilitate
listening. Listening that is not a passive state, listeningthe coaching process.
that is not just hearing sounds as your coachee4. I may seam a little odd, but while you are listening
speaks, but rather a deliberate action of givingactively; people tend to think that you are wise.
attention. You should listen to your client as if nothingPeople definitely tend to perceive you as wiser when
else exists in the world, and here is why:you listen then when you talk a lot. This helps build
1. To coach your client successfully, you needyour position with your client and again, helps to
information. The only real source of information aboutfacilitate the process.
your client is your client. By listening, you get the5. This may be the most important reason of all.
information you need from the best expert around.When people speak of something to someone that
And because you are actively listening, you assimilatereally listens, often their thoughts would rearrange
the information you hear.while they speak, and they get an insight that was
2. Coaching requires that your client be open andpreviously obscured. Your client would benefit from
authentic. Giving your attention to the client throughyour listening even if you are unable to respond!